What We Do
What We Do
Incorporated in 2007, Securities Investment Management Pvt. Ltd. (SiMPL) is an investment management firm promoted by Mr. Rajashekar Iyer. At SiMPL, we manage, equity portfolios of our clients with the aim of long-term wealth creation.
The Company is licensed and regulated by the Securities and Exchange Board of India as a Portfolio Manager (Registration no - INP000002940).
We started accepting clients for our portfolio management service in September 2009 under the product named Deep Value Portfolio (now called SiMPL Multi Cap Value Portfolio). In 2023-24, we added another product to our PMS – SiMPL Small Cap Value Portfolio.
The SiMPL Investment Philosophy
SiMPL is driven by the value investment philosophy. We believe investment in listed equities as an asset class has provided, & continues to provide, the best avenue for long term wealth creation. We select stocks to be included in the portfolio using a bottom-up approach generally ignoring the various expectations of market outlook except to the extent they are reflected in prices.
We are interested in only two things:

Start Your InvestmentJourney With Us
Start Your Investment Journey With Us
The SiMPL PMS seeks to…
Select stocks to deliver absolute returns over a long period of time rather than focus on relative performance or promise minimum returns. Invest for the long term and therefore does not employ any short-term strategies.
…and therefore seeks to attract clients who
Look at equity investments as a way to creating long term capital and not a tool for making quick and easy money. Are not anxious to know where the markets will be in the next week / month or year.
With our experienced investment team and commitment to delivering exceptional value, SiMPL is an attractive partner for those seeking a long-term investment strategy in listed equities.